WHERE CREATIVITY, EXPERTISE, AND CONNECTIONS THRIVE.

IFA 25th National Conference

11 & 12 OCTOBER, 2025 | MELBOURNE

THE FITOUT INDUSTRY’S EVENT OF THE YEAR IS BACK!

Get ready for an unforgettable experience at IFA’s 25th National Conference,
taking place 11-12 October in Melbourne!

Inspiring Keynotes & Panels at Crowne Plaza Melbourne over 2 days

  • 3-year Data Construction Forecast for smarter planning
  • How to be an Employer of Choice – Attract and retain top talent
  • Hands-on workshop on how to implement A.I. into your business
  • Future Tradie Report presentation
  • Inspiration and practical strategies from Darren Palmer – Align your fitout and brand storytelling
  • How to identify the key metrics and develop systems that really drive business growth
  • Understand what’s next in fitout design – Macro trends shaping the next three years
  • Trade show over two days
  • Glitz & Glamour: Interior Fitout Awards, Design Awards, and Apprentice Awards Gala dinner at Aerial
  • Farewell function at SeaLife
  • Fun & relaxation: Informal gatherings, afterparties, & optional activities.

Welcome, from your MC, Brodie Young

Our Speakers

Darren Palmer

A designer, writer and speaker, and known for his stylish and classic interior designs, Darren Palmer is an established and well-regarded member of the design community. Darren has a range of experience, having studied fine art and originally starting his career in advertising and owning his own graphic design company. After succumbing to his true passion, Darren now operates his interior design studio and has contributed to GQ Australia, Luxury Home Design, Renovate, and Grand Designs Australia Magazine and also features as a judge on Channel 9’s successful franchise “The Block”.

Tony Eades

With a career that bridges the worlds of AI evangelism, business strategy, broadcast media, and brand innovation, Tony Eades brings unmatched energy and insight to the stage. As Chief Strategy Officer at Salted Stone, a global digital growth agency and HubSpot Elite Partner, Tony helps companies navigate the leverage of AI, power of digital, brand storytelling, and customer experience engagement. A sought-after keynote speaker and media commentator, Tony appears regularly on TV and radio, breaking down complex topics like AI, marketing trends, and business growth into actionable insights. He’s also been featured on Sky News, SBS, and in publications like Forbes and SmartCompany.

James Hickey

James helps founders and executive teams align culture, reporting and systems so their teams focus on what matters most and deliver their company vision to market. An entrepreneurial spirit, he’s passionate about transformational business growth and market adoption; linking customer-focused strategies, people, cultures, and ecosystems.

Ashlea Pearce

With over 10 years in the recruitment industry — and more than 9 years dedicated to the Shopfitting & Fitout sector —Ashlea brings unmatched insight, energy, and expertise to her role at Nobul Recruitment.

She’s seen the industry evolve through major shifts, from pre-COVID growth to the new post-COVID expectations, and she knows exactly what today’s businesses need — and what candidates are truly looking for.

Ashlea recruits across South East Queensland, specialising in roles such as Cabinet Makers, Shopfitters, Drafters, Estimators, and Management. She’s not just about filling roles — she’s passionate about building real connections, long-term partnerships, and high-performing teams that thrive through every peak and trough.

Michael Cleghorn

Michael Cleghorn is the CEO and founder of MC&Co Trend, a global leader in trend intelligence, design strategy, and business growth consulting. With over 30 years of experience across manufacturing, product development, and design, Michael helps businesses uncover profitable opportunities by aligning emotional consumer insights with rigorous commercial strategy.

His proprietary MC&Co Trend Intelligence System offers a robust, practical framework for future success. Michael advises businesses, governments, and industries on building meaningful, profitable innovation strategies worldwide.

Anthony Bologna

As Creative Director at Trout, Anthony has spent over 20 years crafting impactful brands in construction and lifestyle, working closely with the Reece Group to elevate customer experiences.

Effie Demetrios

Effie, Strategy Lead at Trout, shapes and builds brands for the trade industry – tapping into what trades care about to create brands that truly connect.

Seana Glover

Seana, Innovation Designer at Next, leads hands-on innovation, uncovering opportunities through rapid experimentation and deep research with tradespeople and industry partners.

Sarah Slattery

Sarah is a quantity surveyor and business leader with over 30 years’ experience. She was the first woman in Australia to lead a quantity surveying firm, serving as CEO of Slattery from 2017 to 2024, where she drove major growth and positioned the firm among Australia’s top five. Now Director of Partnerships and Innovation, she leads long-term value creation through strategy and sustainability. She chairs the Responsible Products Advisory Group, is a member of the Green Building Council’s Green Star Advisory Committee, and holds multiple board roles, including at Uniting Vic.Tas and Uniting Housing Victoria. She is also a Vincent Fairfax Fellow.

Lisa Qiu

Lisa Qiu is a Partner and Solicitor with Citation Legal. She has extensive experience in Employment Law and Business Migration. This dual qualification allows for a unique perspective on client matters and enables her to provide clients with niche advice addressing both employment and migration concerns. She has experience in the jurisdictions of the Fair Work Commission, Federal Circuit Court and Family Court of Australia, Fair Work Ombudsman and Australian Human Rights Commission. She frequently advises employers on a range of employment issues, including underpayments, restraints of trade and breach of confidentiality, sexual harassment, discrimination, redundancies and negotiating complex disputes.

“A great opportunity to meet other attendees from around Australia. The level of expertise is first-rate. The general friendship and goodwill towards each other is palpable.”

KATHRYN SOUTHERN, KS INTERIORS

“The IFA Conference and Awards was a great opportunity for our team to spend quality time with the IFA members. We always value this time to share stories, hear about their businesses and talk through product solutions and projects. The highlight for Laminex is the Awards evening, a time to celebrate and
acknowledge the high quality talent and dedication of the industry.”

SACHA LEAGH MURRAY, GM SALES AND MARKETING, LAMINEX

“The conference was a great opportunity to connect with specialists in the Interior Fitout Industry from around the country. It was great to see such brilliant projects throughout the awards night where entrants received due recognition for hard work and innovation. We certainly gained some value out of attending and being part of the IFA family. Congratulations to the organisers and we look forward to being involved in the future.”

DARRYL BALL, FORESTONE

“A must-do experience for any person engaged in the fitout industry.”

BRETT WORDEN, AUSTARON SURFACES

“We go to many conferences, and this was one of the best we have attended.”

JEFF PRICE, MIDLAND INSURANCE BROKERS

Contact us

For any queries regarding the IFA conference, please get in touch here.

TO BE ONE OF OUR CONFERENCE PARTNERS CONTACT US.